Product Manager, Rewards (Campaign/Loyalty)
We are a MAS licensed startup that has been in business for the past 5 years. We have recently been recognized as the PayTech of the Year at 2024 Asia FinTech Awards. With a profitable MVP, we are now focused on scaling our business model globally.
In this role, you will define and execute a strategic vision to enhance the value we provide through rewards, benefits, and incentives across all products such as payment, card and crypto swap services. Collaborating closely with cross-functional teams, you will design, develop, and scale loyalty solutions that align with business objectives while delighting and inspiring our customers.
Responsibilities:
- Define and execute product vision and roadmap for rewards & loyalty products, ensuring alignment with overall business objectives.
- Drive end-to-end product development including conceptualization, design, build, test and deployment by working with UI/UX, technology, operations and compliance teams.
- Manage external partners in integrating to their solution platforms and setup proper operational/support processes as part of implementation.
- Develop partnerships with external brands to enhance loyalty program offerings.
- Stay ahead of market trends and competitive offerings to ensure our loyalty programs are innovative and deliver high value to users.
- Collaborate with Sales & Marketing team to customize Rewards program to fit regional markets or to execute loyalty-driven email, SMS, and app notifications.
- Understand/define/track product metrics (e.g. redemption/engagement/retention rates, ROI) and collect user feedback to optimize user experience and performance.
- Support post-implementation tasks such as user training, problem investigation, post implementation review and escalation.
- Act as internal product expert to answer product related questions.
Requirements:
- Minimum Bachelor’s Degree (Computer Science is highly preferred).
- 1-3 years of experience in a product management/development role with experience in CRM/loyalty/rewards platform and customer engagement strategies highly preferred.
- Proficient in both English and Mandarin as you will need to work closely with Chinese team.
- Strong analytical ability, attention to details and data-driven decision making ability.
- Can-do attitude, willingness to learn and listen, ability to work independently, and strong drive to get things done.
- Excellent communication skills to manage internal and external stakeholders.
- Fast learner and ability to thrive in high stress environment.
- Knowledge of crypto or fintech industries with a passion for the future of loyalty in digital finance is a bonus.
Benefits
18 days annual leave
Competitve compensation and benefits packages
Opportunity to work with a dynamic and innovative digital payments
Exposure to cross-functional collaboration and involvement
Mentorship and guidance from experienced professionals